Digital Marketing Trends for 2018

Every year we are trying new marketing techniques and styles to fix our brand firmly in online market. But the competition to catch our customers attention becomes harder every year. Hope, you all started Marketing plan templates. Let me share you some tricks to mesmerize your users into your inbound marketing trap 😉 in this new year 2018.

Here are some inbound marketing promotion strategic ways we can focus in 2018.

Chat Bots

Chat bots are providing an quick interaction with your users. It supports us and helps our business in their relationship with customer. Unlike your customer care personnels, it will be available for all time to your customers & visitor. Moreover, it can accept and analyse feedback through which you can remodel your marketing strategies based on customer needs.

Content Marketing

Marketing is impossible without a content. The more content on your website will make your leads / visitor to stick your website which increases your conversion rate. A high quality content decreases your marketing cost & increases your value. Especially, Ephemeral content will be more authentic and it should be attractive. Bill Gates once explained about content in his writings “Content is King”, Yes, content either large or small – will transform your leads as a brand agents.

LinkedIn Marketing

Among the many marketing channels , LinkedIn helps you to find your client more easily. LinkedIn has made numerous improvements in its advertising format. You can set Text ads, Sponsored inmail, Sponsored Contents to increase your potential customers. Through its excellent advertising opportunity, it opens a comfortable platform to all B2B and B2C brands. So, use of LinkedIn advertising will make you gain more potential users.

Influencer Marketing

Influencer marketing is a sort of bombardment, whose impact is very effective among targeted audience. Through its trusted recommendations, not only potential customers , also other visitors will be attracted towards our brand. Just find the place where your target audience is more active and do your field work and you will reap more with social media influencers.

Live video content

All our deeds have become at real-time. Chatting with our customer in real-time about our features may be the right thing, but we can’t available to them at all times. Highly interacting / Live video stream will available to them at any time. Also it grabs the attention of your visitor. There are also as apps like Periscope by Twitter, to post your video in an authentic manner. It avoids editing and filtering of your videos, allowing your content to reach worldwide.

Live Chat

Live Chat makes a major role in converting your potential visitors into your customer in an effective way. Proactive chat is offering us a greatest opportunity to provide our instant personalized responses. An automated proactive chat tab in 404 error page is more effective, which helps your visitor to find their relevant pages and get engaged. Multi-lingual chat support broadens your wing length across the world.

I wish your marketing in the coming year will be a very successful one.
Srimax wishes you a Happy New Year 2018.